How to engage socially
as a restaurateur

Social engagement and your business

As a restaurateur, you have a huge impact on social matters. Social engagement not only applies to a restaurant’s staff, but also includes how the restaurant acts in the community and treats its suppliers. Thanks to established practices in human resource operations, we know what our jobs entail, that our social and health insurances are taken care of our wages or salaries are paid on time and so on. But beyond good practice, there are other aspects that are important for us to perform to the best of our ability. The very same aspects are relevant for restaurant workers, who unfortunately don’t necessarily experience the protection and fulfilment that we do.

What it means to be a socially engaged restaurant owner

Being a sustainable employer means a lot more than just complying with the law. A successful, sustainable business will keep and attract motivated staff. And it will ensure that employees are given the possibility to perform their best and get the opportunity to develop. Worrying about receiving their pay in time affects an employee’s ability to focus on their job, and the feeling of being unsafe affects staff relations and can make the work environment uncomfortable. When back-of-house staff is not properly trained, it can result in injuries and poor quality meals, and in poor customer service for the front-of-house which can affect customer retention.
The hospitality and food industries are among the biggest employers in the world, but many businesses lack the basic good practices we would expect. Unfortunately, underpaid and abused workers are still commonplace whether in their physical working conditions, the working hours, safety or contractual matters like working on a temporary or seasonal basis.
Extreme challenges also exist such as forced labour, discrimination or other unethical business behaviour. When the basic rights are not respected, the ‘on top’ aspects which are crucial for a person’s self-fulfilment are most certainly not considered. All together, these aspects are deemed as human rights.
As a restaurant owner, you have direct responsibility for your staff. You also have an indirect (shared) responsibility for every worker in the supply chain who provides products for you, whether that is the produce farmer or the driver who delivers the supplies to your back door. Being a socially engaged restaurant owner also includes the way you act in your community, for example, with fellow gastronomes, associations and charities. Especially in extremely challenging times, the way you treat your staff and your suppliers, and the way you interact with your community, hold high potential to make a real positive difference and influence the regeneration of the food economy.

Ways to be socially engaged
as a restaurateur

There are three main ways to be a socially engaged business. This is through your
staff, your suppliers and your local community.

Engage with your employees

As an employer you achieve having sustainable working conditions by:

  1. Complying with your national employment legislation.
  2. Fulfilling the basic human rights of your employees.

The 7 main principles of human rights defined by the UN can serve as your guidance.

Engage with your suppliers

Workers’ rights in the supply chain are an issue in almost all countries. You can make a difference by asking your suppliers to ensure fair working conditions. By recognising this and asking your suppliers how they guarantee workers’ rights is an aspect of responsible sourcing through which you can make an impact on another level of the food system.

Here are some simple steps to engage with your suppliers:

Connect with your community

Connecting with the local community is crucial and can help you to become resilient to difficult times. People who are engaged in your business will be more likely to support it, especially when your restaurant is a regular part of their lives.

When you want to be fully integrated and wish to actively contribute to your community, here are some steps you can take:

As an employer you achieve having sustainable working conditions by:

  1. Complying with your national employment legislation.
  2. Fulfilling the basic human rights of your employees.

The 7 main principles of human rights defined by the UN can serve as your guidance.

TRAIN AND EMPOWER
YOUR STAFF
CHECK WHAT YOU NEED TO DO
COMMUNICATE CLEARLY

Next Step

Workers’ rights in the supply chain are an issue in almost all countries. You can make a difference by asking your suppliers to ensure fair working conditions. By recognising this and asking your suppliers how they guarantee workers’ rights is an aspect of responsible sourcing through which you can make an impact on another level of the food system.

Here are some simple steps to engage with your suppliers:

KEEP IN TOUCH

Connect regularly with your suppliers

BUY LOCALLY

Connect regularly with your suppliers

TALK TO YOUR SUPPLIER

Engage with your suppliers to know more about the measures they take to ensure fair working conditions

SHARE WHAT YOU KNOW

Share what you have learned with your supplier

Connecting with the local community is crucial and can help you to become resilient to difficult times. People who are engaged in your business will be more likely to support it, especially when your restaurant is a regular part of their lives.

When you want to be fully integrated and wish to actively contribute to your community, here are some steps you can take:

CONTRIBUTE TO
THE LOCAL COMMUNITY
HIRE LOCAL EMPLOYEES
AND BE INCLUSIVE
SOURCE SEASONAL
PRODUCTS LOCALLY

Track and Talk
About Your Progress

Once you have decided to emphasize your efforts to become a socially engaged restaurateur, talk to your staff, your suppliers, and with your community. Look out for simple solutions that don’t need too much input from you. Let your customers know about your social engagement. Publicise what you are doing. For example, a sign in the restaurant or in your menu can be a visible reminder to your customers about your responsible actions. Your staff and customers will take these messages home with them, making your impact go even further!

Your Action Plan

  • Get informed about the national legislation on working conditions and the 7 Basic Human Rights Principles that were defined by the UN

  • Engage with your employees and your suppliers

  • Connect with your local community

METRO SOLUTIONS

Applications that can support with menu design or communications are:

METRO OFFERS

METRO supports you with a diverse product assortment and services for your sustainability strategy. Please check out the local METRO or makro website in your country.

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Train and empower your staff

Agree together how you will support staff who perform care work and who might need cover at the last moment for example those with sick or elderly relatives or parents with young children. Ensure that your shift plans accommodate older and less physically able members of staff. Promote from within your restaurant from within – train and empower your staff through training and promotion.

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Check what you need to do

Identify your legal and human rights requirements, assess your status, make changes and monitor ongoing. Ensure Personal Protective Equipment (PPE) is provided for all staff as needed. Allow staff to take home surplus meals and establish one free meal during their shift.

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Communicate clearly

State your commitment and expectations towards your staff explicitly. Be clear what your and their responsibilities are. Communicate often and involve your staff through education, training and socially interacting. Install a robust remediation and grievance procedure to deal with feedback and complaints. Agree at the same time with your staff how to distribute tips.

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Contribute to the local community

Contribute to local activities and charitable projects such as street-festivals. Donate your surplus food. Collect money for charity or donate your employees` time to support local charities. Let your restaurant serve as a welcoming space outside busy hours, for those who need it, such as local charities and organisations. Create a welcoming space for parents with children, especially during the day.

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Hire local employees and be inclusive

Make it clear that you run an inclusive restaurant and that you do not tolerate discrimination whether it be employees or customers. When you are hiring, consider local employees, and people with different social backgrounds, cultures, and histories, including migrants.

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Source seasonal products locally

Purchase your seasonal products locally and look for local specialties for your menu. Try to provide menu options that can accommodate different dietary preferences for your customers.